Pop/Review Less - Instead of Making Love (Say Hello)
Born in Naples in 2001, Less experienced a nomadic childhood as the daughter of two leather workers, learning suddenly the value of resilience and change. As her family finally moved to Florence in search of a better life, she lost her grandmother, a key figure in her childhood. At 14, Less realized her sexual orientation, leading to conflicts within her family. She began to write songs as a shelter to be herself without filters.
With “Instead of Making Love (Say Hello),” emerging artist LESS steps into a powerful new phase of her creative identity, offering a track that feels both intimate and boldly self-assured. Recorded entirely through analog machines at Kapow Vintage Studio in Florence, the single carries a warm, tactile authenticity that immediately sets it apart from digital-era pop. Every element — from the subtle tape saturation to the organic imperfections — mirrors the emotional rawness at the heart of the song.
This release marks an important milestone for LESS, who is navigating the transition from adolescence into adulthood, and that evolution is woven into the fabric of the music. Lyrically, the track examines the tension between connection and distance, longing and restraint. Rather than leaning into sensuality, LESS chooses honesty, asking for acknowledgment, communication, and emotional presence — the simple act of “saying hello” becomes a profound request for genuine human recognition. Her performance is thoughtful yet unguarded, revealing a depth that hints at what she’s capable of as an artist maturing into her own voice.
Her vocals are the standout: nuanced, expressive, and imbued with a soulful clarity that deserves to be heard far beyond her borders. In a country where English-language originality often struggles to find a platform, LESS’s determination to push past limitations is compelling. “Instead of Making Love (Say Hello)” feels like both a declaration and a promise — a beautifully crafted analog gem that showcases an artist ready to step onto a larger stage.